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Edge

launch live site documentation
type: online style guide
role(s):
  • designer
language(s):
  • javascript
  • jquery
  • html
  • css
concept:

This a complete digital rebranding of Edge Performing Arts Center. Along with rebranding there is a set of rules on how to approach new designs for the company.

objective:

To brand the company to appeal to its target audience while accomplishing its business goals and to ease its employees into the new brand

solution:

Designing a logo that conveys the movement, grace and technicalities of dance along with rules and guidelines for all other design related projects accessible through an online style guide