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Edge
launch live site
documentation
type:
online style guide
role(s):
- designer
language(s):
- javascript
- jquery
- html
- css
concept:
This a complete digital rebranding of Edge Performing Arts Center. Along with rebranding there is a set of rules on how to approach new designs for the company.
objective:To brand the company to appeal to its target audience while accomplishing its business goals and to ease its employees into the new brand
solution:Designing a logo that conveys the movement, grace and technicalities of dance along with rules and guidelines for all other design related projects accessible through an online style guide
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